Secret 2.0 Is An Amalgam Of SnapChat, WhatsApp, And Twitter
Secret – as the name indicates – is an anonymous social network app, which offers freedom to post anything, literally anything without revealing your identity. So when it was launched in February this year, it was no surprise that it managed to become the most talked about app in the whole of Silicon Valley and apart from that too.
What made Secret stand out was that it is not just the add-people-and-go-through-their-posts thing, it integrates the WhatsApp and Viber style syncing of phone contacts, of which you can view the anonymous posts. The biggest boom for the app came when major news stories started breaking out through Secret, leading to 15 million downloads in 10 months. It even hit No. 1 in the App Store in seven different countries.
But gradually, the app started losing its initial excitement and appeal, and the app didn’t even rank among the top 1,500 apps on App Annie. But before the app went down to the dumps, co-founders David Byttow and Chrys Bader had already the second version – Secret 2.0 – of the app up their sleeves.
Secret 2.0 is available for both Android and iOS versions, and a faster and a more text-based version of the app. It has gone through a makeover, and boy, do we love it. Ditching the slowly loading pictures in the news feed which were embroidered with excessive text, the app has now taken over a more Twitter-esque get-up and looks like this, courtesy Business Insider:
You can still add photos, but they only appear in a little circle and to view them you have to press on it so that it appears in full view as long as you press on it. Similar to Snapchat, looks like Secret 2.0 is integrating features from all apps.
“We still believe great ideas can come from anywhere,” Byttow says. “It’s more important what is said than who said it. Our goal is to facilitate conversation — either in a physical location, or socially, with your friends.”
Another additional feature is that you can now send private messages to friends as well, by clicking on the friend’s avatar which enables one-to-one chatting. You can still comment on public secrets, though. Moreover, the chats are ephemeral – meaning they get deleted a day after inactivity. It feels more like instant messaging because of the following features:
- You are alerted when a user in the chat is typing
- The present users’ avatars is highlighted in the chat
- You can even block or mute people you don’t want to chat with
You can now also choose to share with your location instead of your friends, as you have two feeds: location and friends. Secret 2.0 supports thousands of locations.
Secret has so far stayed away from all controversies that surround anonymous apps, primarily because of its heavy investment in moderation, hiring of top executives from Facebook to lead its team, and steps to prevent users from naming individuals in posts.