Google To Introduce A Buy Button And 2-Day Delivery
Google has its head in many places, one of which is shopping. The company is now looking to introduce a “buy” button to let its users purchase goods directly from search results.
The Wall Street Journal reports that Google is also exploring additional features as the search giant looks to beef up its e-commerce arsenal.
Google is in talks with retailers about the introduction of buy button within Google Shopping search results. Google Shopping currently redirects users to the retailers’ websites instead of letting them buy directly from the results page.
Google’s biggest competitor in shopping is undoubtedly Amazon. Introduction of buy button by Google doesn’t come as a surprise because Amazon already offers a similar feature to its customers.
Amazon’s “one-click ordering” allows users to type in their credit card and delivery information just once and shop freely without having to go through the pain of entering credit card information every time.
The tech firm is aware of the fact that users prefer to go to Amazon when they want to shop. It is because Amazon offers better search results than Google Shopping. It also offers easy methods to pay for goods.
These are some of the reasons why people have begun to start their shopping searches on Amazon instead of Google. Even if they start from Google, they land on Amazon’s pages because these pages are ranked higher in Google search results.
Google has a long-term strategy to fight off Amazon in shopping domain. They layer various promotional search devices in front or on top of Amazon’s results, mainly because Amazon’s results are more relevant. The introduction of “buy” button would help the shoppers in hurry and direct traffic away from Amazon.
In addition to that, WSJ also reports that Google is looking to introduce 2-day delivery service as well. The marketing program would allow partner merchants to deliver the products purchased via Google Shopping in 2 days. Even this service doesn’t match the 1-day delivery service Amazon offers to its Prime Customers, but it is a good start.
However, all of these are just speculations and it is possible that both of these ideas might never come to fruition. A Google spokeswoman said that the company doesn’t comment on rumors or speculations.