Facebook Offs Bing; Zuckerberg Planning the Next Big Move?
Regular users of Facebook would know how the search tool of Facebook shows results relating to the website itself and also from the web in general. The service being used for the web search results shown for Facebook searches was Microsoft’s Bing; but that will not be the case now.
It looks like the social networking giant believes that they can survive without having to rely on search engine giants that could otherwise be their rivals. Facebook representatives have confirmed that they are no longer showing web search results that used to be powered by Bing all along ever since the service was started.
A concise statement provided by the Facebook representatives is this:
We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft in lots of different areas.
Now, there are numerous aspects to this. Firstly, Facebook has recently introduced a new search tool that is going to bring in more intricate results from within the website. These would allow users to fetch posts and comments that their friends have made on the website – a more internally dedicated feature.
However, the value being given to Facebook among other companies that work with web search technology is also increasing day by day. They are getting better at what they are doing. So this could also be regarded as them gearing up for a more direct contact with their competitors on the web’s search front.
Naturally, the social network is now a 1.35 billion user strong which provides a bulk of information that can be accessed with searches – not to forget the accessibility that it provides to its users for finding their friends.
The reason why I think this is a move towards a more head-on approach towards the web search market (and not away from it) is because only recently Facebook Chief Executive Mark Zuckerberg had talked at an earnings call stating that with over 1 billion search queries in a given month, the search feature was definitely one of the prominent factors of success for the company.
I am sure you would understand that he isn’t exaggerating when he says that the website has more than a trillion posts and that is larger than ‘any web corpus’ in the market right now.
What’s there to stop them from trying to bring out the Facebook search feature to an extent where it can threaten to overthrow the need of today’s mainstream search engines?