Ex-iTunes Engineer Reveals Apple Wanted to Block 100% Content from Competitors
The Apple iPod iTunes Antitrust Litigation gained a lot of momentum as well as audience in the recent days. The hearings of the judge are near a close and very soon the case is going to be handed over to the jury.
On this Friday, a new witness was called in for the case by the United States District Court for the Northern District of California. The witness was a former Apple engineer who worked on iTunes, Rod Schultz.
With his testimony on the matter, some new issues were debated that raise serious concerns about what Apple’s policies with regards to the matter at hand.
Schultz has worked for Apple until 2008 and apparently, between 2006 and 2007 he was working on a project that was supposed to bring in ways to ‘keep out third party players’ and whose actual motive was ‘to block 100% of the non-iTunes clients’ from their platform.
That is not all, he also claimed to have been a part of a project that was codenamed ‘Candy’ that was supposed to be working in line with the alleged anti-competitive policies of the company. The court hearing, however, didn’t clarify what was the extent of the said program with the issue at hand.
Now those statements would really weigh in heavily at Apple, won’t they?
For those of you who are new to the issue; Apple has been sued by multiple iPod users who say that the company has used products like iPod, iTunes and FairPlay to create a monopoly for themselves. To put it in a layman’s language, their policies were intended to throw out their competitors so that the prices of their own iPods could be increased at their will.
They have been sued for a sum of $350 million; however the application of antitrust laws and the likes could actually end up costing the well over $1 billion if they lose the case.
This is not the first twist that has come up in the lawsuit; previously, two of the primary (and original) plaintiffs of the case actually withdrew from it. In reality, both of them weren’t actually eligible to file that lawsuit in the first place because the dates on which they had purchased their iPods didn’t even fall in the specific timeslot that the lawsuit is being filed for i.e. September 12, 2006 to March 31, 2009.
So far, the case is still being followed and based on the future proceedings, Apple might or might not be in hot waters. However, it is expected that the matter will be taken up by the jury very soon now.