iPhone 6 Plus Has Captured 41% Of U.S. Phablet Sales In Just Over A Month
Not many people were expecting the iPhone 6 Plus to be such a huge success in the Phablet market being the new entrant. However, it has surpassed all of its competitors and has managed to secure the biggest market share for Apple. iPhone 6 Plus now holds more than 41 percent of sales in U.S. leaving its biggest competitor Samsung Galaxy Note 4 behind.
iPhone 6 Plus is now an established entity in the market and it looks like that it’s going to stay that way for the foreseeable future. Although Phablet market is relatively small compared to the overall smartphone market, but it has been growing quite rapidly in the past couple of years.
However, despite its impressive market share, iPhone 6 Plus has been unable to give a lot of competition to the main stream iPhone 6. According to the recent numbers, iPhone 6 Plus is fourth ranked smartphone in the Apple sales ranked behind iPhone 6, iPhone 5S and iPhone 5C.
iPhone 6, as expected, is the most popular Apple product at the moment as it is making up 33% of iOS smartphone sales, after that it is iPhone 5S making up for 26% of sales, and then there is iPhone 5C which takes up about 18%. The Phablet in question currently makes up for 10% of Apple smartphone sales.
It is good to see fans experimenting with the new product rather than sticking with the already available brands. Apple has dived into the market just at the right time, as the demand for the bigger screen phones is on the rise and there will always be certain demographic that will be attracted towards Apple products. The basic reason that consumers have provided for the purchase of iPhone 6 Plus is its screen size, which they felt was just right for them.
LG and Google are also relatively new to Phablet markets and as time goes on, this market will also start to get saturated with more competitors diving in to leave their mark. However, still the inclination of consumers is toward the smartphones that are not over 5 inches, so it will take some time before the demand for Phablet can be at par with the regular smartphones.
On the Android side, it was Samsung which managed to capture 22% of sales, with S4 taking up the 12% of it. The report at Kantar is suggesting that only 9% of Android users have switched on to the new iPhone 6 and iPhone 6 Plus.
So to sum up, we can say that Apple has made a huge dent in Samsung’s Phablet sales and with more competitors diving into the market, you can expect a whole lot of innovation in the future.
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