Twitter’s CFO Gets Bitten By Twitter Itself – TWICE
For any naive users new to Twitter, who find it too hard to understand, don’t feel too bad: even the executives tend to confuse themselves on the social media itself.
Anthony Noto, the company’s CFO, accidentally disclosed some confidential corporate strategy plans on Twitter itself earlier this week:
Looks like Twitter’s CFO just had the first-ever M&A DM fail. pic.twitter.com/AuLxVOBJED
— Kevin Roose (@kevinroose) November 24, 2014
People and followers alike started a widespread speculation and a great deal of “stalking” of Noto’s profile to find out who the referred people may be. So far, the most popular guess is Mic, a news startup with several executives whom Anthony Noto had recently started following.
Though it’s still hard to understand whether it was accidental or on purpose (though we see no reason why), it is possible that the Twitter executive had actually meant to send the message as a direct message, or DM, to one of his colleagues.
Almost all of us have at least once posted a private direct message publicly by mistake. And that has been embarrassment enough. But when you’re the CFO of Twitter, making such mistakes is unforgettable for him and the whole world. However, it seems that Noto just doesn’t get the hold of the social medium. On Friday, he tweeted out a DM again, and we have no idea what to decipher from that:
Source: Business Insider
By the looks of it, if Anthony Noto keeps on going at this rate, we see another Anthony Weiner in the making, the former lawmaker who accidentally posted suggestive content which was clearly meant for a DM.
Recently, Stephen Fry quit Twitter on the basis of “safety concerns”, and maybe this might be the concern. Instead of posting any unintended content for the public by mistake, especially given his high drug use and depression, he probably might have decided to stay away from Twitter meanwhile. But then again, that is just a wild guess we are making.
However, instead of blaming Noto for the double faux pas in a week, we need to focus on the root cause of the problem. Twitter’s interface is no doubt very confusing. Even the CEO of Twitter, Dick Costolo, admitted that the interface of Twitter would be redesigned to make it less confusing in navigation. But that was way back in February, and we are still as confused as we were back then while using Twitter.
Maybe Noto’s slips might be an indirect reminder to the CEO about his promises?