Twitter Announces New Feature To Track The Apps On Your Smartphone
Twitter will soon start keeping tabs on the other apps on your phone so that it could provide you with a more “tailored experience,” the company announced Wednesday.
The social network will begin this sort of tracking by adding a setting to the new version of its iPhone app, set to roll out on Wednesday. An app update for Android that works in much the same way, will roll out over the next week.
The goal of this feature, which Twitter is calling “app graph,” is to better gauge users’ interests in an effort to personalize their experience on its service, and more importantly, showing them more relevant promoted content.
“To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in,” the company said in a blog post.
The company says this new feature will improve your “who to follow” suggestions by recommending you those who have similar interests. Moreover, Twitter will use graph data to add tweets, favorites and other content to your timeline that it thinks you’ll find interesting.
Twitter has had hard time growing the base itself. Its stagnating growth, particularly during the past couple of years, has been a serious concern to the company’s investors.
Therefore, Twitter has been testing different ways to convert its numerous passive users into active, more engaged users.
The latest move seems to be a part of the on-going strategy. By identifying the apps installed on its users’ mobile devices, Twitter can better understand who the user is, and be able to customize their timeline with relevant content providing a more compelling Twitter experience.
This way the social network will draw users back to the site more often, ultimately growing and retaining its current user base.
The other purpose that “app graph” is meant to serve is to improve the targeted ad capabilities of the network. The feature will allow advertisers to reach very specific audience based on their interests like, what apps they use, and which games they like to play.
The tech firm confirms the new tracking system will only collect a list of the apps users have downloaded on their device; it will not access any data within those apps. Once the update goes live, Twitter says it will notify the users of the new data policy.
Users are automatically opted-in to the tracking, though they have the option to opt-out at any time, if they don’t want the company to gather data on their account.
To turn this feature off on iOS device: Tap Settings > Account > Privacy > Tailor Twitter based on my apps.
On Android, this is through Settings > Account > Other > Tailor Twitter based on my apps.
Are you planning to opt-out of the tracking, or ready to let Twitter personalize your timeline with relevant content? Let us know your thoughts in the comments section below.