Google Shopping Now Offers 3D Exploration Of Products In New Update
Google announced Monday that it has updated its search engine on smartphones and tablets to show product details in a new manner. The tech giant wants to help potential shoppers in making decisions for their purchases on the run, by exploring its new expandable product cards on the results page.
Apart from detailed and additional information about the products, you can now view the following details along with the product description:
- List of stores on where to buy them
- Product reviews from customers
- Rotate selected products all around (360 degrees view) to get the full live shopping experience and enhance shopping decision making
- Local inventory ads on tablets, allowing advertisers promote their local products too
These aiding features come under the Google Shopping umbrella, a service which helps potential consumers find products on online shopping websites and compare prices between different vendors, all from the comfort of their homes. The past terms for Google Shopping have been Google Product Search, Google Products, and Froogle.
VentureBeat has taken an extensive look into the way this update by Google works:
- Search results for Nexus 10 show the image along with vendors who carry it.
- Product information is adjusted based on the item (in this case, the brand, operating system, cellular connectivity, screen size, weight, and screen resolution is displayed).
- The reviews are also displayed right next to the product image, but are fewer in number, compared to Amazon since Google Shopping is not as popular as the former.
The 360-degree feature is already available on desktop browsers but it’s great to see it debut on smartphones and tablets.
The timing for this update could not have been made more perfect than this. With Black Friday, the holiday shopping day, looming around the corner, Google has chosen the optimal timing to test the mobile additions, since many retailers extend the holiday into a full week. Google is also making sure that they’re ready a month ahead of Christmas.
The planning has been done so precisely though, that Google said it now sees a 3.5x increase in shopping searches coming solely from smartphones every year.
Moreover, the company claims it is already sending more mobile traffic to retailers per week from Google Shopping than it did during the peak of last holiday season. It’s safe to say that online shopping records will be broken this year, once again.