Apple Launches Project RED For World AIDS Fundraising Campaign
Apple is earning millions. Recently it was reported that Cupertino-based tech giant has a measurable impact US economy. But what is it giving back to the world and to those people who don’t want a smartphone but a vaccine to get immune to polio or malaria?
To answer this question, Apple has partnered up with some of the largest app developers in the iTunes App Store for AIDS fundraising campaign. All of the money collected from those apps and in-app purchases made by the users will be donated to AIDS-fighting charity. None of the funds will go to Apple or developers.
This campaign is called “Apps for RED.” Major app developers who have partnered up with Apple include the developers of Garageband, Clear, Monument Valley, FarmVille 2, Angry Birds, Threes, Paper, Cut the Rope, FIFA 15, Rayman Fiesta Run, and The Sims. Many others apart from the ones mentioned are offering special content following RED theme or special app updates as part of the fundraiser.
Project RED has started from this week and will end on December 7th. The funds collected in two weeks will be provided to The Global Fund to fight AIDS, malaria and tuberculosis.
And this is not enough. The fundraising is not limited to apps only. Apple says it will donate all the money collected from its online and retail stores to the charity on December 1st — World’s AIDS Day.
Apple didn’t mention how much from each purchase it would give away to The Global Fund, but according to an estimate, single iMac purchased on December 1st would be enough to provide antiretroviral medicine to an HIV/AIDS patient for four months.
Apple has not made much philanthropic efforts in the past. However, the company has made fundraising efforts with RED in the past. Apple says that it has contributed around $75 million to RED since 2006.
“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn’t be prouder to work with them.”
For a complete list of apps supporting RED, head over Apple’s Press Info.