Mozilla Firefox Dumps Google For Yahoo As Default Search Engine
While we all thought that Yahoo was packing its bags to leave after it ended its Yahoo Directory, CEO Marissa Mayer proved us wrong by signing off a five year partnership with Mozilla to set Yahoo as the default search engine on their Firefox browser.
Though most of us are cocooned in our little Google dominated world, this might be a good news for the Google rivals out there. Firefox has been loyal in keeping Google as its default search engine for a whole decade, and this is how the company celebrates their tenth anniversary of collaboration – by dumping it for Yahoo.
Even though Firefox stands third among the hottest search engines, and Yahoo has been clueless regarding its position for quite sometime, this partnership is expected turn the tables for both companies.
Mozilla, which has always been known for its openness and innovation, had lately become highly reliant on Google – as much as 90% of the revenue generated by the company last year was from Google alone.
However, it was at the same time at daggerheads with the tech giant over the “Do Not Track” issue, which supports users’s rights to opt out of ad-based tracking. Mozilla supports DNT, whereas Google has a blind eye on this matter.
Under the deal with Yahoo, however, the DNT settings will comply with Firefox’s demands. Maybe that’s one of the reasons for the falling out between Google and Firefox.
For Yahoo, on the other hand, this partnership means a lot more to it and Mayer than it does to Mozilla. Mayer has been adamant in reviving the dying company and restoring it back to its formal glory. The twenty year old company had the throne for a decade when Google overthrew it.
And smartly, at that: Yahoo ended up making Google its default search engine! It then slowly accepted defeat and partnered with Microsoft as the last straw.
Mayer was frequently vocal about how she wanted to get out of the deal with Microsoft, but detaching itself from the 10 year agreement is not an easy task. So meanwhile, Yahoo has been improving its search technology with initiatives codenamed “Fast Break” and “Curveball”.
As long as the company has innovative, and more importantly, independent projects up its sleeves, a new platform in the shape of Firefox could allow harboring the projects successfully.
Search inspires us because we think it’s something that will change and improve dramatically, and because fundamentally, search is about human curiosity — and that is something that will never be finished. – Mayer
Even if Microsoft continues to power the core of Yahoo’s search engine for the time being, it’s clear that Yahoo has plans to add its own twists to the experience.