IBM Jumps On The “Exclusive E-mail Service” Bandwagon
IBM is all set to launch its new email service, Verse, this week, and it turns the conventional email around completely.
By changing the view and prioritization of emails, Verse will be a breath of fresh air. Rather than focusing on when the email was received, it targets on “who” sent the email.
The online service uses images of your most frequent contacts to form a visual representation of where the emails are headed and coming from.
IBM’s director of design, Carolyn Pampino, believes Verse is the answer to a long-running problem.
“Email clients have been around since the ’70s and they haven’t changed much,” she says. “You get a flat list of emails that you have to triage, with no sense of where you need to focus.”
However, this tool is just another service, focusing on improving the email experience. While some companies have completely replaced it with new tools like Evernote, Asana and Slack, others are trying to improve the email itself, like IBM is, along with Acompli and Google.
Google’s new emailing service, Inbox, is focused on automatic sorting of email into different categories based on what type of message it is. For example, newsletters go in “promotions,” and flight conformations go under “travel”.
A bar, showing pictures of the most important contacts, is placed at the top of the Verse service. When you receive a new mail from any of them, a little red dot appears on their picture icon. To view the actual mail, you can simply click on the face of the contact.
Judging by the lack of subject lines and dates, and a comparatively minimalist design, Verse feels like an instant message app. While the IBM service determines who the most important contacts are, based on your history, you can also add them manually.
IBM is confident that it will stand out from the pool of email services because of its people-centric approach. Even though it still provides a basic list of messages for those loyal to the age old email interface, IBM wants to turn Verse into “more than just an email tool.”
How does IBM go about this claim?
IBM has also included a file sharing service in Verse, similar to Dropbox. You can upload files to the service and share links, instead of sending attachments. And you can even add notes to the files within Verse to eradicate unnecessary e-mail correspondence.
Apart from that, Verse includes a calendar and task management system. Though Verse sounds like a pretty feasible service, the question is whether it would manage to come at par with Google and Microsoft.
Source: IBM Verse