Flurry Reports Time Spent On Mobile Devices Is More Than On TVs Now
We all agree we have become increasingly dependent on smartphones and tablets over the past few years. And there’s no reason to disagree as well, these devices do serve our multiple purposes of Internet browsing, picture editing, and even live streaming from TV channels.
Flurry, a mobile analytics and advertising firm, released a report which concludes that Americans spend around 10 minutes more on mobile devices than in front of a television per day. According to the report, Americans spend two hours and forty-eight minutes watching TV, while mobile device usage is now at two hours and fifty-seven minutes.
Flurry’s report was inspired by a presentation, “Mobile is eating the world”, by Benedict Evans, a partner at venture capital firm Horowitz.
One notable thing Flurry admitted to was that it could not measure how much overlap there was between watching TV and using mobile devices on an average day. However, the company guesses it’s a lot, which is probably right.
If I look at myself, my smartphone will always be in close proximity even when I’m watching TV. I can swiftly switch between both screens, responding to texts, browsing the Internet while there are ads on television. As soon as the show I was watching resumes, I shift my focus to the larger screen.
Judging from the chart shown above, it is inevitable that smartphones and tablets will replace the television in terms of time spent. Many metrics firms report the enhanced mobile device usage — especially because of apps.
It also just makes sense. “As more consumers use mobile devices for almost every daily task, it seemed only logical that they would turn to their phones more often than their TV sets,” Flurry said in its report.
The trend doesn’t stay put in America only. A survey carried out in the U.K. yielded similar results: Adults were asked which device they would miss most if they had to give it up. The older respondents, were found to choose television as their most missed media activity, while for respondents between the ages 16-34, their vote was for their smartphone.
But that doesn’t mean the end for television, any way. As the focus is diverging towards smartphones, TV titans like CBS and HBO are coming through as entertainment providers on diverse platforms as they release online streaming packages, pitching a tent for their products in a mobile-dominated media future.