Microsoft’s Exclusive Lumia 535 Not Much Different From Its Nokia Predecessors
Microsoft’s first exclusive Lumia device, Lumia 535, has been officially launched today, which is a low-cost smartphone that defines Microsoft’s plans with the Windows Phone.
While Lumia 535 is not different from its Nokia predecessors, it still sets apart as it is the first Windows Phone to bear Microsoft’s markings. Microsoft had announced that it was letting go of the Nokia branding with the launch of their first Lumia Windows Phone.
Microsoft is focusing on low-end phones right now to expand its Lumia sales and Windows Phone market share. While there is no new flagship planned for this year, and specifications are also low comparatively, there are still changes in the phone which sort of make up for the lack in extravagant features.
The Lumia 535 comes with the following specifications:
- 5-inch QHD display (960 x 540 resolution)
- 1.2 GHz quad-core processor
- 1 GB of RAM
- 5 MP front camera
- Auto brightness
What Microsoft has improved is the RAM, where it went up from the usual 512 MB, which caused inconvenience in Windows Phone’s games.
The front camera, as we predicted from the teaser last week, was indeed a good improvement and an approach to target the ‘selfie’ fanatics as it also has a wide angle lens.
Microsoft is also attracting the customers with its “5 x 5 x 5” proposition. Lumia 535 has five integrated Microsoft services: Skype, Office, OneDrive, Cortana, and OneNote. While Microsoft’s Skype, Office, OneDrive, and OneNote apps run better on iOS and Android compared to their Windows Phone rivals, these 5 services integrated in a low budget Lumia 535 might be the very reason why customers will purchase this phone.
Though it might work for this phone, because the customers are not expecting much of a low end phone, Microsoft shouldn’t develop a habit of using these services as a unique offering for its future Lumia phones.
The best feature about Lumia 535 is undoubtedly its price. Microsoft is aiming to introduce its exclusive branded Lumia Windows Phone in both single and dual SIM variants for around 110 euros ($130) in this month. Though it is slightly more than the $114 Lumia 530, but with just 16 more dollars you end up with a larger screen display, selfie camera and a considerate increase in the specifications.
Microsoft’s Lumia 535 will be available initially in Asian markets, expanding to Russia and the Middle East in the coming months.