Snapchat In Talks With Big Guns Like Spotify And Comedy Central
Snapchat is in talks with all the big guns like Comedy Central, Vice and Spotify right now for its launch of the side app, Discover, which will present users with articles, music and videos produced by these media companies.
From the looks of the mock up of Discover, other companies being eyed include:
- Daily Mail
- National Geographic
- Time Inc.
While Vevo and ESPN have confirmed their partnership deal being in process with Snapchat, other companies, including Snapchat itself declined the request to comment.
The talks of Snapchat with such prominent companies give an idea of just how extravagant Snapchat’s media distribution is. We are not surprised by Snapchat’s approach to Comedy Central and National Geographic, since these companies specialize in video and still imagery, the two kinds of messages Snapchat works in.
But Snapchat’s aspirations to provide its users with text and audio has led the company to make it into an all-inclusive media consumption app. That’s where Hearst, Time Inc. and BuzzFeed step in, with their growing media offering and audience.
Digiday has uncovered more details about the new feature:
True to Snapchat’s form, the media distributed through Discover will have a truncated shelf life: After a certain amount of time, it will no longer be available, thus encouraging users to check in routinely.
However,this obviously doesn’t mean that all media in Discover will be short – it will provide stories of all lengths, though generally people are of the view that shorter stories thrive on mobile.
Discover was originally expected to be released in November, but technical issues with its launch have delayed its debut.
Snapchat’s Discover strategy is nearly identical to Facebook’s recent proposal to publishers, in which it has offered them a revenue share deal for hosting their content directly on Facebook’s mobile app.
Snapchat turned down Facebook’s $3 billion acquisition offer earlier this year. Snapchat CEO Evan Spiegel termed the idea of Facebook’s acquisition as short-term despite the huge offer that Facebook made. Facebook responded by launching a Snapchat copycat app called Poke that failed to attract an audience.
Now Snapchat is readying to compete with Facebook’s mobile media distribution plans.