Facebook Attempts To Trap Publishing Sites In Its Kingdom
Facebook just does not stop. Dominating the social network with over 1.3 billion users, Facebook has now become the center of all conversations, picture repository, personal diary, calendar, and a medium for selling and marketing goods and services.
Another area Facebook is now looking to plunge into is the publishing sector. It is proposing a revenue share deal with publishers where newspapers, magazines, and websites could send their articles to Facebook for hosting directly on their mobile app.
Facebook’s mobile app is used by 654 million users daily, and is known for loading content quickly. Whereas, publishing websites are often very slow because of excessive advertisement. Facebook hopes to be the knight in shining armor for these sites by making content consumption on mobiles more fluid.
How does Facebook aim to keep the publishers’ interest intact? By sharing the advertising revenue, of course!
The suggestion will send a “cold, dark chill” down the spines of publishers, as the New York Times puts it. Not only does it show Facebook’s expanding influence over the media, but it also means that publishing companies will have no data about how their content is consumed anymore.
Chris Duncan, the chief marketing officer of News UK, tweeted saying that this ambition of Facebook could “lock Google out.”
However, with its massive audience, and the algorithm which displays only relevant and interesting content to users, it would be wise for the publishers to keep a friendly relationship with Facebook.
Facebook’s chief product officer Chris Cox told The New York Times:
We are at the very beginning of a conversation and it’s very important that we get this right. Because we play an increasingly important role in how people discover the news that they read every day, we feel a responsibility to work with publishers to come up with as good an experience as we can for consumers. And we want and need that to be a good experience for publishers as well.
This is not the first time that Facebook has made an attempt at to partner up with publishers. In 2011, a number of publishers, including The Guardian, The Washington Post, Business Insider and The Independent partnered with Facebook to create “Social Reader” apps to allow users to consume and share content inside of Facebook.
But within an year, these publishers backed out because the users only interacted with the published content on Facebook, leading to minimal click-through views through the publisher’s own site, which was the major revenue generator for these sites.