Tim Cook Jumps To Defense After iPad Sales Seen Declining For Third Quarter
Apple‘s iPad saw a boom in its sales when it was first launched, however, this year the sales have fallen considerably. It may be due to iPhone 6 Plus lying in the phablet category, or people deciding to put their money to better use, but one thing is certain: After the earnings call for Apple’s fiscal Q4 of 2014, the iPad has been seen dwindling down the sales graph for the third quarter this year.
Apple CEO, Tim Cook, decided to make an appearance after the earnings of Q4 were declared. By referring to the negative comments regarding iPad performance, Cook put his own perspective into view:
I take a step back on iPad. I know that there’s a lot of negative commentary in the market on iPad, but i have a sort of different perspective on it […] We’ve sold 247 million over the first four years, that’s more than we sold over the first four years of iPhone.
To me, I view it as a speed bump, not a huge issue. That said, we want to grow, we don’t like negative numbers on these things.
Cook further went on to say that while people are of the general belief that the tablet market is saturated, that’s not what is seen from the existing data.
He cited his market research from this June, which showed that the top six countries for Apple in terms of revenue generation, the one that showed the lowest percentage of iPads sold to people who’d never owned one before still showed over 50 percent sold to new buyers, with the range over the rest of the countries spanning 50 to 70 percent.
Cook then elaborated from drawing these figures that these numbers do not show a saturated market. There is still huge potential for new buyers of iPads, but it is too early to predict the upgrade cycle of consumers since the iPads are only four years old.
In response to claims that other product categories are preventing iPad sales (like we just made in the beginning), Cook admitted that some customers will prefer to purchase Macs or iPhones instead of iPads, and also that he had no problem with that.
I’m very bullish on where we can take iPad over time […] We’re continuing to invest in the product pipeline, we’re continuing to invest in distribution.