Google Finally Refreshes Pirate Update After Two Years
Google had released Pirate Update in August 2012, after being accused of not making enough efforts to fight piracy. Pirate Update is a system that penalizes sites which violate copyright laws.
After two years, Google is finally refreshing this system to catch new offenders and release the ones which may have let go off the crimes.
Google announced Friday that the new Pirate Update 2 will be released this week.
The Pirate Update is similar to other updates like Panda and Penguin. It processes all the sites through its Pirate Filter, and any site caught in violation of the copyrights is handed with a downgrade till the next time it is run.
If they have received fewer or no complaints, Google lets them off the hook. However, no one knows how this works yet, because Google never ran the Pirate filter again. This means that any sites that were in violation after the first launch of Pirate have escaped penalty since it was never refreshed and Google hasn’t caught any new violators after 2012.
Last month, Google and News Corp were at daggerheads with each other when News Corp accused Google of being a “platform for piracy and the spread of malicious networks.” Google responded by saying it had “done more than almost any other company to help tackle online piracy” and referred to the Pirate Update. However, this did not seem as much of a great defense:
Google has never announced a fresh run of its Pirate filter, so citing this feels odd. It means that for over two years now, Google’s not tried to rerun that system to catch new sites exhibiting such behavior.
– Danny Sullivan / Search Engine Land
News Corp had been lashing out at Google since. So Google has finally decided to get back to refreshing the Pirate Update filter in order to avoid such valid accusations in the future.
Google has introduced a new ad display for queries where people might try to download movies from pirate sites:
It seems Google is going to point people to original content, rather than pirated content, which will involve publishers buying ads. Apart from the ads, new sidebar displays for movies and musicians will be seen:
The last change is an update to Google’s Autocomplete feature. Google says it will now show fewer terms in Autocomplete to avoid the resulting websites which have DCMA requests filed against them.