Google Play Received 60% More Downloads Than App Store
According to a Q3 analysis report by App Annie, app downloads from the Google Play store exceed downloads from the Apple’s App Store by 60 percent. The report also found out that despite of receiving less downloads, iOS apps still make more money than Android apps.
The revenue generated, however, doesn’t take into account app earnings by ads, but those earned by purchasing the app. App Store earnings were more than Google Play in the past as well.
There can be many reasons behind these figures. It may be because Android phones are getting very popular in emerging markets where people are not yet ready to pay for apps. Developing countries like Indonesia, Brazil, and India are very populous, and their people are moving towards IT rapidly.
App Annie said that Google Play downloads saw 2-digit, quarter-on-quarter growth in these countries for more than two years. Android is seeing a lot of success in these countries through affordable phones and projects like Android One.
On the other hand, iPhones are already expensive, high-end smartphones. Those who can afford them can also afford paid-apps, hence increasing the revenue generated by App Store.
The high number of downloads on Android also indicates the competition between apps in Android ecosystem. There are many alternatives available for an app, and users tend to download and try other similar apps as well.
App Annie also said (and it is not a surprise) that most of the apps downloaded from Google Play were games with communication apps coming at the second place. Facebook Messenger, despite of criticism from privacy-concerned users, saw huge number of downloads at both iOS and Android.
“Facebook Messenger’s downloads jumped on both stores in late July following Facebook’s strategic decision to move all worldwide messaging functionality from Facebook to Facebook Messenger,” said the company in a report. “Its downloads vaulted in August and increased yet again in September. Facebook’s action is in line with the trend of unbundling apps, similar to what Foursquare did with Swarm, in order to provide users with a streamlined, focused and improved experience.”
As far as revenue is concerned, I am of the opinion that Android apps still make more money than iOS apps through ads. What do you think? Sound off in the comments section below.