Twitter Teams Up With SoundCloud And Apple For Music Streaming
Twitter made our expression easier when pictures and videos were embedded in our tweets. Now, Twitter has come up with another feature to allow us to express ourselves in another medium – audio.
This new music feature is to be called “Audio Card.” Twitter is expanding its partnership with SoundCloud and Apple to allow people to listen to music on their timelines on iOS and Android.
Twitter had been considering teaming up with SoundCloud for quite sometime after its massive disaster like Twitter Music, which we’re sure more than half of you don’t even know about. It will help in improving Twitter’s music streaming department by not tampering with the independent SoundCloud service. This is a win-win solution for both parties, so we hope this venture goes successful.
Twitter’s partnership with Apple allows only select songs on iTunes. Right now, there is just one new song by Foo Fighters that it works for. But once it gets up and about, you will be able to buy the songs directly from iTunes by tapping through in Twitter. Moreover, it will allow users to pre-order unreleased music of their favorite artists.
This next one's the first song on our new album! Listen here http://t.co/KVfURdxooT.
— Foo Fighters (@foofighters) October 16, 2014
How does this app work? In a blog post on Friday, Twitter revealed:
With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices. Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app.
Moreover, the songs don’t autoplay, which is a good move because all you’ll get is a bombardment of music when you open Twitter.
There were times when individual companies used to be giving it their all for independent recognition in the market and grasp gross earnings. Now, the trend has slowly started evolving into the concept of partnerships with relevant companies, though they may not even lie in the domain of the original company.
The trend has seeped into tech giants as well, like Yahoo and Google partnering to provide a robust solution of data encryption in servers after the NSA scandal.