Survey Shows Teens Favor Instagram Over Facebook
Teenagers have been moving away from Facebook for the last few years in favor of other social networks, but this year Facebook sees the greatest decline in its usage by teens. A survey, conducted by investment bank Piper Jaffray, shows that majority of teenagers prefer Instagram to Facebook in their virtual life.
The survey was conducted on 7,200 teenagers, having an average age of 16. Piper Jaffray found out that 80 percent of the teenagers surveyed cited Instagram as their favorite social site, 65 percent liked Twitter, and 40 percent favored Facebook. Having these three sites as favorites was obvious, but Tumblr secured fourth spot having 25 percent teenagers who favored it. Pinterest came fifth with 20 percent.
Google+ was noted by fewer than 10 percent.
The survey was also conducted earlier this year and it had better stats for Facebook then. In that time, 72% of teenagers said they use Facebook compared to the 40 percent respondents in this latest survey. It shows that many teenagers are withdrawing themselves from Facebook.
The possible reason behind this exodus might be that many old people have begun to show their presence on Facebook. Teenagers simply don’t want to be on a platform where their parents are. They prefer a place where their uncle, whom they meet only on Christmas, won’t be looking at their activities.
“As every parent knows, once Mom and Dad get involved in something the kids likes, that thing becomes almost instantly uncool,” said Dan Olds, an analyst with The Gabriel Consulting Group.
Different analysts hold different opinions on this news. Some say that it is an alarming situation for Facebook and it might negatively affect their business in coming years. On the other hand, some are of the opinion that being the largest social network of the world, this is not much of a problem for the social networking site.
“Younger users are very fickle,” said Rob Enderle, an analyst with the Enderle Group. “They are losing their seed corn. Eventually, their audience will age out and the market will see the decline as unavoidable, collapsing their stock price and company valuation. The resulting bad outlook will become a self-fulfilling prophesy as advertisers will abandon them.”
“While this isn’t the best news for Facebook, it’s also not a sign of impending failure either,” said Brian Blau, an analyst with Gartner, Inc., who holds a different opinion. “Facebook has and will in the future offer many types of online social experiences. Their apps and platform today is used by a very wide variety of people and businesses, and they will continue to grow as they help offline users around the world come online.”
Though Facebook already owns teen-favorite Instagram, the company has been working on different ways to lure the teens back. Facebook bought WhatsApp few months ago, introduced Slingshot to rival with Snapchat, and acquired Oculus VR Inc., a company that makes virtual reality gaming products.
Let’s see how it plans to draw those younger ones back directly to Facebook’s own site!