Facebook To Show “Right Content At The Right Time” With Updated News Feed
Even though facing charges for involvement with NSA’s PRISM program, Facebook doesn’t stop to thaw the ice. After including a feature of telling the “dumb” users that satirical sites contain satire (surprise, surprise), it has now moved on to enhancing user experience by updating the News Feed according to the trending topic at that specific moment in time.
“We have heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show,” said Facebook in a blog post.
This means that instead of noting the number of likes a specific kind of news or post gets, Facebook will now be focusing on when users are posting, liking and commenting about a particular topic. So if a post gets a spike in likes, shares and comments shortly after it is posted, and then sees a gradual reduction in its “popularity,” it means the post was only interesting for that particular period of time, and was short lived.
This updating of News Feed will be based on two factors:
- Trending topics
- Engagement of users
Facebook will then update the News Feed by placing on top the post with fastest likes and comments. So once the fame of the post dies out, you will no longer be seeing the post on your News Feed as apparently it is no longer interesting.
Moreover, Facebook announced in the post that this feature will help the company in “bumping” the news higher up the News Feed. Bumping refers to a recent algorithm by Facebook which aids in uncovering the news that was buried deep under other stories. If the post is still hot cakes after a few hours, and the user didn’t scroll enough to view that post, Facebook will resurface the post for you because it is bent on showing the “right content at the right time.”
How will this feature be greeted by the users? We are unsure. People have already become skeptical after Facebook’s unethical experiment which involved capturing the user’s emotions by filtering the content on News Feed, i.e., allowing only negative posts to be displayed to see if the user would end up posting negative remarks himself or not. This, mixed with the PRISM scandal, has made users weary and a little hesitant when it comes to Facebook’s new algorithms regarding News Feed content.