Amazon Sets Fire With New Versions Of Kindle Fire
Amazon has mostly been in the backstage, with barely any performance regarding devices. Its major focus has been on Kindle’s e-reader, to encourage selling of e-books. However, it stepped into the limelight when it launched the Kindle Fire tablet in 2011, and has been vigorously working to compete against the tab giants like Apple, Samsung and Google.
How do you believe Amazon is going to achieve that? Well, it has announced six..SIX new tablets and e-readers along with two updates to the Kindle Fire. According to Amazon, they are trying to reach out to consumers by offering them the devices which can lead to more purchasing of books, TV shows and movies by the users. These six deals include:
- 2 new tablets
- 2 new e-readers
- 1 kid-specific version of Kindle Fire
- 1 new tablet for power users
- 2 updates to the Kindle Fire series.
The tablets will be up for pre-order sale starting this Wednesday, and will reach the hands of customers in October. However, Amazon is not focusing on becoming a device company. It is actually aiming at selling low budget devices which can utilize the company’s software and services like books, movies, additional accessories that are purchased through Amazon – the real source of $$$ for the company.
This classifies Amazon as a “content-forward” company, according to Dave Limp, Kindle’s Vice President.
“The most important thing is when someone picks one of our devices, it has to be almost immediately clear why it’s different,” he said.
The company introduced a six-inch Fire tablet, at $99, which comes in five colors. A 7-inch version of the same tablet starts at $139. Both account for fast processors and crisp displays, along with quality sound – something not rife at such low price.
Coming to par with the tech giants, Amazon also unveiled a new high-end tablet, the Kindle Fire HDX 8.9, which starts at $379. The device is being compared to Apple’s iPad Air by Amazon itself, with features similar to, and even better than, the iPad:
- 2560×1600 (339 pixels per inch) display
- 2.2 GHz Quad-core processor
- 8MP rear camera with 720p HD front camera
- 2GB RAM
Limp calls e-readers one of the company’s “passions.”
One of the new e-readers includes Kindle Voyage, a 6-inch e-reader with a lighted e-ink screen and pressure-sensitive sensors.
The other e-reader is a lower-end, basic e-reader with not lighted screen, with prices starting at $79, along with offering twice the storage previous versions of Kindle e-readers did.
Kids-friendly Kindle Fire
Specifically designed for children aged 3 to 10, this tablet gives parents and children unlimited access to apps, games and videos with a subscription to Amazon’s new service, Kindle FreeTime Unlimited.
“We have seen a trend, generation on generation, that people are using them more for productivity use cases,” Limp said. “As you start seeing customer input like that, you want to encourage it — throw kindling on that fire, if you will.”