Facebook Wants Your Feedback To Provide More Relevant Ads
Facebook provides great experience to its users while they interact with their friends and family. Although Facebook has faced backlash for its Messenger app over privacy concerns (still it was ranked second-best), the company continuously strives to address its users’ concerns to keep their billion-dollar business going.
What people hate the most are ads, especially when they interrupt the activity. Facebook has been providing ads in an intelligent way and users seem to bear with them easily. But still sometimes there are irrelevant or offensive ads that are shown in the News Feed. Facebook already provides an option with each ad to hide it.
Whenever a user chose to hide the ad, Facebook presumed that the ad was not relevant and it should not be shown to anyone on Facebook. So they hid it from all over the platform. This affected those ads that might have been of interest for other users.
Now Facebook is moving a step further in showing relevant ads by learning why people don’t want to see a particular ad. According to the new plan, when you choose to hide the ad, Facebook will ask why you don’t want to see the ad.
So for example, a user chooses the option “I don’t want to see this” from the top right button of an ad.
Facebook will show this window asking for the reason why the user doesn’t want to see the ad:
Using this strategy, Facebook will be able to learn why people think that the ad should not be seen in their news feed. If a person says that the ad is irrelevant, Facebook will know that their algorithms are not good enough in choosing the right ad for right people, and that they need to improve. On the other hand if a person says that the ad is offensive, they will know that the ad should not be shown anywhere on Facebook.
At Facebook’s side, they have set up sophisticated algorithms to learn the reasons and act accordingly. They have provided weight to each feedback. A user who rarely provides feedback has more weight than the one who does it quite often. When this user provides feedback, Facebook will pay more attention to it.
This move will not affect advertisers negatively. Facebook will be able to show ads to those people who take interest in them hence providing advertisers more interaction with the users, and generating more revenue.