Facebook Soon To Embed Event Ads Into the News Feed
Following its plans of expanding Graph Search functionality, Facebook Inc has now announced a novel kind of ad which will let users promote their events in a better and effective manner.
Facebook-aholics might have noticed that all ads for user-generated events used to be displayed on the right-hand side of their Newsfeed – on the Desktop version. However, with this new update, all event ads will be embedded into users’ News Feed instead of the right-hand column.
The social media giant has revealed that these events feature is used by 400 million users every month and around thirty per cent of these ads are created by using Pages. With the new update, the users will receive detailed statistics and insights on how well they’re targeting their audience. Facebook said in its blog post:
Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages.
All these event ads, which will be embedded in the users’ News Feed, will have ‘Sponsored’ written below them which will let users distinguish between paid and unpaid content. Furthermore, it will also contain options of liking the Page, joining the event, commenting on it, and sharing it.
One noticeable change that you will witness with the new update will let you (if you have created the event) see detailed insights on the right-hand side of the page. Here you will see detailed statistics on number of the views, people that have joined, in addition to other things:
Event hosts can now view insights in the right-hand column of an event page. These insights show hosts:
- The number of people who’ve seen a link to the event on Facebook
- The number of people who’ve viewed the event
- The number of joins saves and maybes the event has received
Along with all the features mentioned above, users will also get more accurate events suggestions based on their location, interests, day, and time of the day. According to Facebook Inc, these changes are a chunk of features that are in the pipeline. Sadly, we don’t know what these features will bring, but we are definitely excited about them.
Check out this official post made by Facebook for more information on these revamped event ads and tell us what you think about them?