Apple Warns Developers Not To Share Personal Health Data With Advertisers
It looks like that Apple is going to tighten its privacy rules that are directly related to Health-based applications, as the tech firm has clearly stated that they do not want the developers of these apps to share any kind of personal information they gather with any advertising platforms, data brokers or information resellers.
Previously, Apple made an announcement that a new app called “Health” will now collect the data of the users’ blood pressure, heart rate and their regular diet and exercises. Now, the apps that can take all the information available in the HealthKit are advised by Apple not to share it with everyone as it is the personal information and should be kept in secret.
Here is what Apple had to the developers (via The Financial Times):
The developers must not sell an end-user’s health information collected through the HealthKit APIs to advertising platforms, data brokers or information resellers.
However, they did give permission to share this data with third parties just for the usage of medical research, but still they will need to have the consent of the user, whom data the third party is looking to get.
This rule is further elaborated as:
Your application must not access the HealthKit APIs unless it is primarily designed to provide health and/or fitness services, and this usage is clearly evident in your marketing text and user interface.
You and your application may not use the HealthKit APIs, or any information obtained through the HealthKit APIs, for any purpose other than providing health and/or fitness services in connection with your application (e.g. not for serving advertising).
Furthermore, Apple is going to organize an event on 9th of September in which people are expecting to see the newest version of iPhone and some other wearable technologies.
It is good to see Apple taking measures to ensure the safety of data that is being collected by them. Previously, they were accused of sharing personal data of people with the government and surely they will not want another accusation to hit them this time again, which is why they are improving the system.
For now, this is all we have on this update but we are extremely excited to see what Apple has in store for us at the event that is scheduled to take place on 9th of September.
What do you think of this latest step taken by Apple and what are your expectations from the upcoming event?
Source: The Guardian