Apple iPhone 6 Event Scheduled For Sept. 9
Suddenly out of the blue, Apple has sent invitations for a press event scheduled for 9th September without any real details about the event besides the line “Wish we could say more.” While Apple hasn’t divulged any information as to what the event will be for, the general consensus is that a new iPhone will be unveiled along with the possibility of a wearable device, perhaps the long rumored iWatch.
The event will be held at the Flint Center for the Performing Arts near Apple’s headquarters in Cupertino, California, the company said in an e-mailed invitation today. The venue, with a seating capability of 2300 has been used by Apple numerous times in the past including the celebration of Mac’s 30th Anniversary as well as Steve Jobs’ introduction of Macintosh in 1984.
Apple Chief Executive Officer Tim Cook, under scrutiny to show the company can produce groundbreaking products without Jobs at the helm, fueled consumers’ and investors’ anticipation by hinting throughout the year that there are new products in store. Eddy Cue, Apple’s executive in charge of iTunes and the App Store, has said the company has its best product pipeline in 25 years.
Anticipation of Apple’s new products has given the company, which is already the world’s largest company by market value, a boost in its share prices resulting in the shares closing today at a record 102.25$ with a 28 percent increase since the start of the year.
The unveiling is being held a year after Apple announced the iPhone 5S and 5C and fans are expecting the company to further improve upon that. Perhaps that is why the rumors suggest the company will be unveiling two iPhone 6 models, one with a 4.7inch display size and the other with a 5.5 inch.
Analysts expect the iPhone 6 to be one of the largest product launches in Apple’s history — both in terms of device screen size and total sales. Apple reportedly has asked manufacturing partners to produce about 30 percent to 40 percent more iPhones by the end of this year than it ordered for its initial run of last year’s iPhone 5S and 5C.
The iWatch which is expected to be announced during the event seems to be under development for almost nine months and is expected to be iOS 8 friendly. What the device will cost is still unclear but given that it’s an Apple product and will most probably be able to sync with iPhone devices for functionalities such as call or message notifications, a price tag under 200$ is unlikely.