Misleading Apps Being Kicked out from Windows App Store by Microsoft
Although the Windows App Store is a comparatively new entrant in the market – and lags way behind Apple’s App Store and Google Play – it still has a growing community and in order for that community to be vibrant, they need to ensure certain measures of customer satisfaction. For instance, making genuine apps available and putting up strong policies against clones or other apps which are misleading in any manner.
Apparently, the company has started a crackdown against all such apps and their developers. What really happened was that Microsoft decided to set things straight and allowed the developers of current apps as well as the ones that are in development, to improve their applications according to the Windows App Store certification requirements.
These had been amended recently so to incorporate some basic changes like the titles, descriptions, categories and images used. Firstly, you have to name your app clearly and accurately in a way that the name was a reflection of the app’s functionality, and then you have to ensure that you put it in the correct category, and lastly the icons used for the apps have to be different enough for customers to differentiate between two apps.
Everything is going well for many of the developers and apps but some have been a little less complacent, for them here’s what Microsoft is saying:
We’ve also been working on titles already in the catalog, conducting a review of Windows Store to identify titles that do not comply with our modified certification requirements. This process is continuing as we work to be as thorough and transparent as possible in our review. Most of the developers behind apps that are found to violate our policies have good intentions and agree to make the necessary changes when notified. Others have been less receptive, causing us to remove more than 1,500 apps as part of this review so far.
If you are worried about apps that you have downloaded from the Windows App Store after being misled by one of the aforementioned things, Microsoft will ‘gladly refund the cost’ for it. Looks like its time people started legitimizing their apps!
The process is on its way currently and Microsoft is also asking for your help so that any other misleading apps can be identified. In fact, they have requested all the users to make good use of the ‘report concern to Microsoft’ link whenever they encounter something worthy of reporting. Make sure you play your part in cleaning up the Windows App Store.