Apple Introduces Two Ad Formats To Developers: Full-Screen Interstitial And Pre-Roll Videos
Apple has introduced two new formats for its iAd platform, which are full-screen interstitial ads and pre-roll video ads. Both of these adverts will take over the whole screen during the app activity and they will help developers in generating more revenue than native banner-like ads.
“Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS,” notes Apple in its developer section.
What these ads would look like to users? Well, these type of ads are not new and you might have seen them in Android or on some websites. These full-screen ads might pop up, taking over the entire screen (more like in your face), while you are using an app or playing a game.
If you have the stamina to tolerate such full-screen pop-up ads, you might be tested with video ads just like those in YouTube. Apple has set a limit on the duration of video ads. They can be 15 seconds, 30 seconds, or 60 seconds in length. Video ads while playing Subway Surfer would be so annoying!
Both of these new formats are now available for iPad and iPhones, and the developers can use a small piece of code to integrate these ads into their apps. Video ads would automatically appear in 16:9 or 4:3 ratios. However, pre-roll videos require iOS 7 to work.
iOS users are used to see banner ads that appear either the top or bottom of their freemium app, but this will be the first time that they can experience adverts that take over the entire screen of their iOS device.
Being full-screen and video ads, these two platforms obviously have more value than native ads because they take over the whole screen (read: face) forcing user to either watch the screen while the ad lasts or interact with the ad to close it.
Apple is the second company that has taught us the lesson “If it’s free then it’s you that’s being sold” in this week. The first was Snapchat which is reportedly launching its first ad network and is holding talks with news agencies and professional content providers.