Surface 2 Price Slash; Might Be Another Product About To Be Discontinued by Microsoft
Microsoft has made another change in its devices lineup. The price of Microsoft’s 10-inch tablet Surface 2 has been cut off by $100, and the 32GB version is now priced at $349, the 64GB model is available for $449, and the 64GB version with LTE is available for $579.
The discounted price is available while the stock lasts or it will expire on September 27. It doesn’t include a keyboard attachment. Consumers can avail this discount through any physical outlet of Microsoft or their online stores. Some retailers on Amazon will also be offering Surface 2 at discounted price. Moreover, the limit on maximum purchases has also been imposed by Microsoft — limiting five purchases at discounted price per customer.
Microsoft stopped working much on Surface 2 after the introduction of its successor Surface 3. After that, Surface Mini‘s hype began but it was eventually killed soon. The only variation we saw in Surface 2 lineup was the addition of a model supporting LTE.
Giving a $100 discount points to one thing, that is clearance. It seems that Microsoft is looking to slowly phase out Surface 2 after getting as much sales as possible.
It could also mean that Microsoft is planning to make more Windows RT devices available in coming months. Microsoft had plans to launch Surface Mini, which would have run Windows RT but it was killed off days before it was due to be released. Microsoft believed that it had nothing special to offer.
The software giant adopted the same strategy last year in August. Major price cuts were introduced and then we saw more RT devices that were introduced later that year.
Surface 2 is facing the same fate. “When the Surface 2 was released, I was mildly bullish on its prospects, given that the device was a marked improvement on its predecessor. Since then, however, it appears that the Surface 2 hasn’t managed to ignite the public markets. To see it perhaps slow-fade is therefore not surprising,” agrees TechCrunch’s Alex Wilhelm.
The changes are being made at Microsoft at a very big scale. From job cuts to fewer devices, Nadella hopes to totally transform Microsoft in order to make it compete with Google and Apple.