Google Set To Launch ‘YouTube Music Key’ Subscription Service
Google, Apple, and Microsoft are acquiring startups and launching new services to beat each other in fierce competition. Microsoft revealed Project Adam which is an artificially intelligent system that recognizes breed of dogs in images. Google went on to acquire a similar artificially intelligent startup, JetPac, which reads images from Instagram and suggests places to users after analyzing faces in the pictures. This war will go on!
One thing that beats all other services is Google’s YouTube. Now, Google is set to launch a new service under the name “Music Key,” which is believed to be a paid music streaming service with no ads, background audio, and offline support. It will offer free access to Google Play Music Key.
In an exclusive story published on AndroidPolice, they showed whois screenshot revealing that Google has already purchased the domain name YouTubeMusicKey.com. According to DigitalMusicNews, Google is also acquiring other similar domain names such as musickey.co, musickey.co.uk and .musickey.jp.
YouTube Music Key will offer 30-day free trial to the users and then it will cost $9.99/month. Paying for this service will have extra benefits. Users will be getting access to YouTube Music Key and Google Play Music Key both. Those who have already subscribed to All Access will automatically be getting subscription to Music Key, as WSJ suggested.
Google has been in talks with big brand labels and has added over 20 million high-quality tracks organized into albums and discographies. “YouTube has reached deals with all three major music labels — Universal Music Group, Sony Music Entertainment, and Warner Music Group — and many independent labels as a whole representing about 95 percent of all labels,” wrote Mark Prigg at DailyMail.
Users who subscribe to YouTube Music Key will not only be getting access to official discographies but to concerts, covers and remixes as well. Yahoo acquired RayV last month with goals somewhat similar to YouTube Music Key.
The exact date of launch for Music Key is yet unknown. Google needs to discuss terms with those who own the content that will be played on this service. Google is already facing problems in negotiating terms with major labels and individual labels.
Individual labels are being offered same royalty payment as major labels but they are not promised the same guarantees for the first year. American Association of Independent Music (AAIM) has shown their disappointment on this issue.
“I’m not very happy, obviously,” Rich Bengloff, president of AAIM said. “We’re asking to be treated equitably and fairly.”
Google has faced cold shoulder from YouTube users for services like Vevo. Could Music Key face the same fate as Vevo? It depends on how Google implements their new service.