Twitter Builds Comfort Cocoon for Celebrities
Twitter may provide us with the opportunity of snooping around our favorite celebrity’s real profile closely, but how easy is it for them to keep track of the verified users for personal interaction and not drag irrelevant followers in their threads?
Twitter announced on Wednesday that it was introducing new tools specifically focused to ease out the social medium lives of celebrities and public figures – verified users in Twitter language.
Verified users are usually the famed users of Twitter, marked with a blue tick mark next to their username, to identify the authentic profile against the multitude of fake profiles. The updates will make it easier for these verified users to connect with one another on the platform without having to check which follower is verified and then find them in the extensive followers list.
Two features added to this social media platform include:
- Alerts when another verified user follows them on both the Android and iPhone apps
- The option to view their verified followers (filtered followers list) from their own profile on Twitter for iOS only.
It is common knowledge that Facebook and Twitter have been at par in the race to achieve the status as the primary celebrity social media platform. This move by Twitter, to “encourage verified users to connect with one another,” is highly likely a positive step ahead in this race especially when those verified users are celebrities. This is because when one famous person tweets at another, it is religiously retweeted and passed along to even other social media platforms.
All this hype of following your celebrity crushes on their personal, authentic account, while getting a sneak peek into their daily life and friends, might just be the reason why some curious non-users of Twitter may join the platform.
Twitter has already made a great deal of customized features available to just its verified users, including the option to filter their notifications according to their following, or obtain free tweet statistics showing their most popular tweets. Hence, introducing more features looks pretty promising, something which they are not easily going to back out off.
Twitter Product Manager Jinen Kamdar explained in the blog post:
We hope these two features will help verified users easily connect with each other so we can continue to deliver those only-on-Twitter conversations to users. We will continue to work with our media partners to make Twitter more engaging and easier to use.
Facebook needs to step up the game, especially with their celebrity-facilitating app, Mentions, which got slammed by a celebrity himself. Moreover, Twitter’s slight “only-on Twitter conversations” remark is reason enough for Facebook to be digging deeper while Twitter celebrates its success with the new features at the moment.