Yo – Not As Simple As It Looks Anymore
Yo, the “ridiculously simple” app that received tremendous criticism and still managed to raise a $1.5 million in seed funding at a $10 million valuation (from investors including Betaworks and Mashable founder Pete Cashmore) is letting go of the simplicity and stepping up the ladder – to get away from the multitude of Yo clones.
The update will be including the following features:
In this latest version of Yo, “Link” refers to a URL. That’s right! You can now send links to websites, apps, images and what not by copying the URL to your clipboard and sending it by pressing on the recipient’s name. This means you can “ping point” your contacts to a specific link now.
“News websites can now offer not only getting instant Yo notifications when a story breaks, but also attach the story itself and readers can open it in a frictionless and convenient way,” writes Or Arbel, the app’s creator. “When my friend posts a photo to Instagram, InstaYo can send not only the Yo to notify me about it, but also a link to the photo which will open in a single tap.”
Users can now express support for topics by sending a quick hashtag message with their “Yo”. The users can create it themselves, and based on the number of “Yo’s” a hashtag gets, it can be set as “trending on Yo”. It also benefits marketers in the long run. Brands, TV shows and websites can see how many times their hashtag has been shared in the app.
Yo Index is a much more interesting and useful feature, which shows a list of services, TV channels, websites that are taking advantage of Yo’s API to send notifications to users. This means you can receive a “Yo” from YouTube when a new video is uploaded by any artists that you follow, get a “Yo” when a package is ready from FedEx, or get a “Yo” when there is an earthquake greater than a certain magnitude.
“People don’t get it. They think that it’s just an app that says ‘Yo’,” Arbel admitted in an interview. “What we see is a whole new way to get notifications — life notifications — from friends, family…”
You can now create detailed profiles optionally, using your real name and profile picture. This initiative has been taken to remove the confusion of identifying the sender of “Yo’s” based on just usernames.
To sum it up, this latest venture by the Yo makers is a basic platform allowing two-way communication between “virtually anything that can connect to the internet.”