Facebook Policy Changes Every Developer Should Know
Facebook has added two more clauses to its Platform Policies under ‘Games’ and ‘Encourage proper use’ tags. Developers are given until November 5 to make their apps comply with the new rules.
The first change under the ‘Games‘ tag forces the developers to mention clearly in the app description if their app includes mandatory or optional in-app purchases. The description may be on Facebook or any other platform but it must make the in-app purchases clear.
The second change was made under the ‘Encourage proper use‘ tag. This change allows the developers to incentivize the users only to log in to their app, enter a promotion on their app’s Page, or check-in at a place. Developers are banned to incentivize the users for any action other than those mentioned earlier.
The first change for games was long needed. Gamers hate it when they install an apparently free app, and as they start playing the game, it starts asking for money to unlock new levels and items. They see it as a fraud and that gives negative impact for the platform like Facebook.
Hence, making it clear in the description that the game may charge people during gameplay will provide a better user experience for the Facebook users. It is a win-win for both Facebook and the developers.
The second change, however, benefits Facebook more than the developers and advertisers. It forbids developers from using incentives to attract more likes for their pages. People, who promote Pages, use ‘Like Gate’ and third-party advertisement techniques to provide incentives to the users who Like the Page. These techniques help the promoters in organizing giveaways and eventually bringing in more Likes to their Page.
Now, they can’t do that. But this rule will bring in more “real” Likes as opposed to those that come in as a result of giveaways. Since only those people will Like your Page who are actually interested in the content you are sharing and not in the incentives you are giving for time being, they will more likely be interacting with you for a longer period of time.
So this will be a more organic way of attracting traffic. It will develop more competition among Facebook Pages and help real content sharers to get more voice than those who just spend extra bucks to get people on their Pages.
For Facebook, this rule will bring in more money through their ads campaign because the promoters can no longer use third-party apps to set like Gates.